food – Iampunjaabi

Festive Food Trends Celebrated by High Life Cuisine and Meatington at “Chandigarh’s Premier Shopping Festival”

Chef and Entrepreneur Sachin Sahgal and Founding Partners Neeta Malik and Ashutosh Malik shared diverse flavours for festive food

All of us are soaked in the festive spirit and this is the time when we relish delicious and spicy treat of snacks, but at the same time all of us have become very conscious about our food choices and want our food to be hygienic and fresh while being tasty. Keeping in mind the likings and preferences of the people, the lavish variety of delicious and hygienic food was presented by ‘Meatington’ and ‘Grab A Green’ through the festive food festival that took place in Parade Ground of Sector 17, Chandigarh.

During The Premier Shopping Festival, CII CHANDIGARH FAIR, Meatington’s Founders Chef and Entrepreneur Sachin Sahgal, Neeta Malik, Rachna Malik and Ashutosh Malik presented unique, new and high tech trends in festive food through the frozen and ready to cook snacks that are healthy and can be prepared within minutes. This was the first time that the vast variety of snacks in Indian, Continental and Mughlai delectables were presented.

During the “Premier Shopping Festival” that took place in Chandigarh Sector 17 these options were presented in Ready to eat, Ready to heat, Ready to grill category. Food tasting was done for women and youth of Chandigarh through this Food Fest, which was thoroughly enjoyed by all. The packaging of these snacks is done with technological innovation which keeps them fresh and healthy.

While Showcasing the vast variety of snacks, tips were also shared on keeping the snacks fresh for a longer period during festivals, identifying organic food and eating right during parties and celebrations, along with pairing festive snacks with drinks and juices.

There was a special session organised “Food Meets Technology and Innovation” during which Ashutosh Malik informed how with technological innovation the entire range is kept fresh and hygienic and with the presentation of these snacks Meatington has become a pioneer in the field.

What makes this entire range more unique is the latest technology through which snacks remain fresh for a long time, without the use of preservatives, artificial essences, artificial colors, the taste is enhanced with pure spices and ancient ingredients in the right proportion.

He also said during the covid pandemic all of us have become extremely careful and hygienic towards our food. And we have kept in mind all the parameters of Food standards, safety and hygiene while creating our range of Meatington snacks.

In this range, where Punjabi food lovers can enjoy the flavors of Punjab, Mughlai food lovers will be able to enjoy the vast variety of kebabs and curries. And this entire range is available through Meatington and Grab a Green Variety in Non Veg and Veg. During the showcasing in this exhibition, the talk of making Meatingtons products available all over India was also put forward and now everyone will be able to get these snacks easily in Chandigarh city too.

Organized by Meatington and High Life Cuisine, a wide variety of Chicken, POPCORN, Chicken Nuggets, Crunchy Chicken Patty, Crunchy Mutton Patty, Fish Fingers were presented in this food festival, especially Punjabi flavors like Fish Amritsari, Fish Patty, Crumb Fried Fish , Chicken Tikka Also in the range of Heat and Eat Peri Peri Chicken wings, Chicken Malai Tikka, Chicken Stuffed Tangri, Chicken Malai Seek, Chicken Achari Seekh, Mushroom Chicken Seekh Kebab, Dahi Ke Kebab, Mozarella Bombs, Brocolli Corn Kebab, Cottage Cheese Patty, Akhrot Kebab, Risotto Balls, FAlafal etc. were offered.

Keventers launches its first dine-in Cafe in India at Zirakpur (Punjab)

Chandigarh, April 4, 2022: Keventers, the iconic 97-year-old dairy brand has unveiled their first ever, ‘Keventers Café’ at Zirakpur, Mohali district, Punjab. An experience zone spread across an area of 911 sq feet at Keventers Café, where customers can dine in and enjoy the iconic Keventers milkshakes, cold coffees with light bites.

Notably, the launch of Keventers Café in tricity marks a shift in the brand’s retail strategy as it moves from the conventional take-away and Quick Service Restaurant (QSR) formats to enter a larger dining space. This is a part of the brand’s shift to create more engaging consumer experiences with rising market demand.

(L-R)Saurabh Gautam,COO, Keventers & Aman Arora,Co-founder,Director & CMO at Keventers showcasing signature milk shakes & food items at the unveiling of India’s first Keventers cafe outlet at VIP Road Zirakpur.

Speaking about the new launch of Keventers first café in India, Aman Arora, Co-founder and CMO, Keventers said, “Keventers has had a high growth trajectory in the past years, allowing it to grow from a pan-India brand to a multinational brand. The Keventers Café is a step in the right direction for us as we wanted to set up a more experiential offering for our loyal customers. The space and ‘To-Eat’ menu have been designed to provide an environment for customers to relax, work, use the free Wi-Fi and charge points on every table, eat and drink great food, hang-out with friends and capture fun Instagrammable memories. Zirakpur is one of the fastest developing places in the Tri-City area of Chandigarh-Panchkula and we are confident of it being well received here.”

“Zirakpur has become a focal point for a number of world-class residential and commercial projects, the economy is booming, and it’s well connected to the capital. Also, the café is not just catering to the Zirakpur customers but also to Chandigarh and Panchkula. The company plans to move to more locations eventually but Zirakpur looks very promising right now for their first step towards establishing café outlets,” added Saurabh Gautam, Chief Operating Officer, Keventers.

The Keventers Café has an exceptional ambience to cater to visitors across a varied demographic, from families, to millennials and Gen Z with the right balance of Vintage-Modern and Retro aesthetics. The experiential café offers its patrons a fun experience with a menu that offers all the iconic Keventers milkshakes, desserts, ice creams, newly launched cold coffees, as well as a brand new food menu.

Furthermore, the new food menu offers a variety of munchies and yummy vegetarian dishes like Aloo Samosa, Hot Jalapeno Nachos, Peri Peri Fries, Toasties, Hot stir-fried Maggi, and also serves non-vegetarian items such as Butter Chicken Samosa, Sandwiches and Wraps, etc.

The patrons can sit with their friends and families and enjoy board games like Scrabble, Plot 4, Jenga, Chess, Ludo, Tumbling Monkeys, keeping them entertained as they wait for their food and coffee order. Free unlimited Wi-Fi has also been provided at the store so that the customers have an option to work from there while enjoying their coffee.

The ambience of the café is light, bright, and pastel in the shade which brings out the upbeat, happy, and lively vibes. The layout is clean and functional, designed keeping in mind groups of people who can celebrate birthdays; working professionals to attend hectic meetings with their favorite cold coffees and for couples who want to feel nostalgic with the taste that made history.

The brand is also launching an Inaugural Offer at the Zirakpur store. The first 20 daily customers that drop by the store till 7th April get 15 Free milkshakes/Scoops from Keventers for the next 15 days.