Story of How Binnu Dhillon And Sargun Mehta Stopped All ‘Kala Shah Kala’ Promotions Midway

by Monita Sharma

On 14th February more than 40 CRPF Jawans lost their lives to a dastardly attack by terrorists in J&K’s Pulwama district. The same morning, Binnu Dhillon and Sargun Mehta’s much-awaited film ‘Kala Shah Kala’ released worldwide to an amazing response. 

While the film easily crossed more than 1 crore at the box office on the first day itself, but Binnu Dhillon and Sargun Mehta, the lead pair of the movie, decided to stop talking about their film from next day itself. When a movie gets released so many actors usually put up pictures of their fans with tickets, keep talking about how successfull the movie is running, posting the dialogue promos, songs, posters and so much more. It’s the first three days after the release of the film that determine the overall business the movie would end up doing but Binnu Dhillon startled everyone by discontinuing the movie-talk and posting a video of his expressing extreme grief for the martyred soldiers. 

Sargun Mehta too expressed her grief through social media, and not only this, she and her husband Ravi Dubey even donated a sum of Rs 3 lakh to the martyrs’ families. 

Nevertheless, Kala Shah Kala is doing extremely great business at the box office. Public is thronging at the theatres through just word-of-mouth! That’s the power of great content. 

See below the posts by Binnu Dhillon and Sargun Mehta

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