As the movie release date gets closer, the makers of the film generally release its trailers, dialogue promos or teasers to keep the public engaged but the team of Rhythm Boyz Entertainment has taken a detour from normal and perhaps, their latest offering ASHKE (releasing on 27th July) becomes the first-ever Punjabi film to get released without a trailer!
However, it seems this promotional strategy has paid off pretty well as the whole internet is abuzz with the talks of ASHKE’s trailer – yes, a trailer that doesn’t exist! Could this be a part of a well-strategized promotion plan? As if this is not enough, public is equally busy, finding clues within the official posters of ASHKE, with one of them showing Amrinder Gill breaking into a cool Bhangra step and another one with a whole team of turbanators dressed alike in uniform, wherein veteran actor Jaswinder Bhalla carries a golden trophy in hand.
While Amrinder Gill’s still dance movement is breaking the internet as of now, the sources have revealed that ASHKE is a film based on Punjab’s folk dance Bhangra. The story is about a Bhangra team of Khalsa College in Amritsar — a team that is full of energy, enthusiasm, zeal and passion to do something good and big.
Though a vast number of people are hoping something really positive from Rhythm Boyz Entertainment yet again – a production house behind biggest blockbusters like Bambukat, Angrej, Love Punjab, Lahoriye, Vekh Baraatan Challiyan and Golak Bugni Bank Te Batua, a few have come up with negative speculations as well, writing about the delay in the trailer in a derogatory manner.
However, the team of Rhythm Boyz Entertainment have laughed off the speculations saying that like always the Punjabi audience is in for a Big surprise. “We’re glad that people are writing about ASHKE even without us paying them any money. While most producers spend dollops on media publicity, we are getting it for free.”
As for ASHKE’s cast, for the part of Amrinder Gill’s leading lady, TV actor Sanjeeda Ali Sheikh is making her Punjabi debut. Made under the banners of the Rhythm Boyz Entertainment and Hayre Omjee Studios, the films stars Jaswinder Bhalla, Hobby Dhaliwal, Vandana Chopra, Sarabjeet Cheema and Gurshabad as well. The music of the film is composed by ace music director, Jatinder Shah, and the story, screenplay and dialogues have been written by Dheeraj Rattan. According to reports, the film has been shot in Amritsar and Canada.