Sardaar Ji 3, the horror-comedy starring Diljit Dosanjh, Neeru Bajwa, and Pakistani actress Hania Aamir, took the global box office by storm upon its release on June 27, 2025. Despite being banned in India, the film grossed ₹42.60 crore in overseas markets within just 10 days, making it the highest-grossing Punjabi film of 2025 worldwide.
Key Markets:
- North America: ₹18.75 crore ($2.2 million)
- Pakistan: ₹7 crore ($830,000)
- UK: ₹6.25 crore ($725,000)
This performance positioned Sardaar Ji 3 as the third-highest-grossing Punjabi film internationally, trailing only Jatt & Juliet 3 (₹57.50 crore) and Carry On Jatta 3 (₹46 crore).
Controversy in India
The film faced significant backlash in India due to the casting of Hania Aamir, a Pakistani actress, amid ongoing India-Pakistan tensions. Protests led to a nationwide ban, with hashtags like #BoycottDiljit trending on social media. This sparked heated debates about cultural exchange and artistic freedom.
Despite the ban, the film saw packed shows in Pakistan, achieving the highest opening for an Indian film there. Industry experts believe that a theatrical release in India could have made Sardaar Ji 3 the highest-grossing Punjabi film globally, surpassing its competitors.
Political Support for Diljit Dosanjh
In a surprising turn, the Bharatiya Janata Party (BJP) in Punjab defended Diljit Dosanjh, with its state unit holding a press conference in Chandigarh to praise his contributions to Punjabi culture. Leaders from Congress and the Aam Aadmi Party (AAP) also voiced support, emphasizing his role in promoting Punjab globally.
“Diljit Dosanjh is a global ambassador for Punjabi culture, and we stand by his artistic endeavors,” said a Punjab BJP spokesperson.
The controversy highlighted the Punjabi film industry’s growing reliance on overseas markets, particularly Pakistan, where Punjabi films have found a loyal audience. However, the ban raised concerns about potential risks to this expansion, prompting discussions about navigating political sensitivities while maintaining creative freedom.
Sardaar Ji 3’s success underscores the global appeal of Punjabi cinema, driven by stars like Diljit Dosanjh. While the film faced challenges in India, its overseas triumph and political backing demonstrate the industry’s resilience. As Punjabi films continue to break barriers, Sardaar Ji 3 stands as a testament to the power of storytelling, even in the face of adversity.
